We love stats at Automattic. They’re key to understanding our users, and a driving force behind a lot of what we do.

When we make a change, we measure its impact and use the metrics to make data-informed decisions. For example, we recently improved how our Publicized posts look on other services. Using our own data as well as data provided by our partners, we made further improvements and tweaks to increase click throughs to your posts.

Our partners and those building on our platform should have the same ability. That’s why we spent the past few weeks creating tool to support them: WordPress.com Insights.

Check it out in the short video below:

Music Credit: Anthony Vitale

Insights provides data and graphs for a variety of metrics: Connections/authorizations, API calls, API errors, posts published, WordPress.com Connect Logins, and the reach of posts published from your app. By exposing this data, developers can measure the impact of their integrations over time.

In addition to graphs, we’ve also built in export functionality allowing you to get your data in CSV format. Since Insights is built using the REST API, you can pull data out in JSON format as well.

To accompany Insights, we also added the ability to allow other users and developers access to your app. To edit your permissions, head to the Apps Manager, select an application, and click “manage users.” If you want to provide temporary access you can also generate sharable URLs.

For more information and a walkthrough of Insights, check out our documentation.

3 thoughts on “Introducing WordPress.com Insights

  1. Reblogged this on BinarySmash and commented:

    This is what I’ve been working on the past few weeks.

    Kelly Hoffman did all of the wonderful design work and Joey Kudish worked on the user access stuff. I worked on all the charts, exporting, data, and API magic.

    I’m really happy with how this turned out. Our team worked really well on this and it was probably the most fun I’ve had on a project at Automattic so far :). There was a lot of activity and back and forth in IRC and it was just a blast to work on.

    Check out the full announcement post to see some screenshots, documentation, and a video. My sister’s boyfriend did the music for the video.

  2. Reblogged this on Joey Kudish and commented:

    This project is pretty technical and niche, so won’t apply to most of the people who will see this, but it was a fun project to work on and it turned out really nicely. I am proud of my coworkers and I who worked hard on this. I am excited to see developers working on our platform. Hopefully this encourages more usage of the WordPress.com developer APIs.

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