Introducing WordPress.com Insights

We love stats at Automattic. They’re key to understanding our users, and a driving force behind a lot of what we do.

When we make a change, we measure its impact and use the metrics to make data-informed decisions. For example, we recently improved how our Publicized posts look on other services. Using our own data as well as data provided by our partners, we made further improvements and tweaks to increase click throughs to your posts.

Our partners and those building on our platform should have the same ability. That’s why we spent the past few weeks creating tool to support them: WordPress.com Insights.

Check it out in the short video below:

Music Credit: Anthony Vitale

Insights provides data and graphs for a variety of metrics: Connections/authorizations, API calls, API errors, posts published, WordPress.com Connect Logins, and the reach of posts published from your app. By exposing this data, developers can measure the impact of their integrations over time.

In addition to graphs, we’ve also built in export functionality allowing you to get your data in CSV format. Since Insights is built using the REST API, you can pull data out in JSON format as well.

To accompany Insights, we also added the ability to allow other users and developers access to your app. To edit your permissions, head to the Apps Manager, select an application, and click “manage users.” If you want to provide temporary access you can also generate sharable URLs.

For more information and a walkthrough of Insights, check out our documentation.